What is Advertising?

Participants in the project will create video public service announcements for their peers from their own experiences in the park. The goal is to increase the participation of their peers at the park and to instill a sense of stewardship. Michelle Nelson, associate professor of advertising in the College of Media at Illinois, will lead the teens in workshops to create their PSAs and Henry Radcliffe, outreach producer at Illinois Public Media, will show the teens how to videotape their PSAs using FLIP video cameras and editing on Windows Media Maker. Their PSAs will be distributed on this website, on YouTube and will air during the broadcast of “National Parks: America’s Best Idea.” In these videos shoot in May, 2009, the teens interviewed each other about what they thought advertising is.

Aarian


Alexandra


Jai'Elle


Shelley


Ta'Nasja


Ta'Neil


Tre'Shaun